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Research papers

Sonic semiotics

Semiotic analyses have generally privileged visual over aural signs.This paper seeks to extend the boundaries of semiotics by recognising that sound and music also function as signs in culture and advertising. Music pushes powerful emotional buttons...

Catalogue: Congress 2006: Foresight
Authors: Alex Gordon, Chris Arning
Company: Flamingo
September 17, 2006
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Citation

Gordon and Arning (2006a, September 17). Sonic semiotics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sonic-semiotics


Research papers

Signs and wonders

The success of semiotics as a research methodology has led to the absorption of some of its key methods into mainstream research (e.g. communication decoding, identifying emergent culture). If it is to have a future, semiotics must consider the role...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Alex Gordon
November 28, 2004
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Citation

Gordon, A. (2004a, November 28). Signs and wonders. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/signs-and-wonders